Welcome to the first look at our new branding! Our fresh new logo and visual identity has started to roll out as of the 1st July so keep an eye out for changes to the way Heamar looks and communicates.
The reason for our change in branding is to support us in our endeavour to expand. With Heamar moving in the new year to new premises three times the size of our current site, it seemed only fitting to update our visual identity along with our location.
Traditionally, Heamar has been seen as predominantly cut, strip, terminate and test experts in the Avionics industry, having previously focused on this area since the conception of the company. However, in recent years, we have been gradually expanding our knowledge and product base, moving to incorporate general tooling along with adding more brands and products into our repertoire, and offering more services, including our bespoke tool control and kitting services.
By expanding on our established knowledge and service of Mil-Spec tooling, Heamar is able to enter into new markets and gain new customers from sectors we could never have interacted with before as a niche Avionics company. Interaction with these new markets is in part thanks to the growth of our e-commerce website.
Increasing our prominence in these new markets, will allow us to offer brand new varieties of products, including our Daylight lighting range which not only appeals to our more traditional customers in industry but also B2C customers such as those in beauty and craft.
The change to our visual identity will give us a strong and clearer presence in these new markets as well as enhancing Heamar’s already solid presence in the markets we already operate in.
Customers should expect to experience a contemporary look and consistent message across all company communications including over on our social media. You can find us on Twitter, Facebook, Instagram, Pinterest and LinkedIn.
Our aim for the new branding is for it to represent our already great customer service, product delivery and new and improved products as we continue to expand into new markets and take on new products and brands.